What is the focus of shopping mall location

What is the focus of shopping mall location

We know that the location of a shopping mall is very important, and it is not an exaggeration to describe the location of a shopping mall as "a site is worth a thousand dollars". For the highly competitive retail industry, the establishment and positioning of shopping malls is like playing a chess layout. You must be cautious, otherwise you will lose everything if you make a mistake. The site selection is the first step in the chess game. It plays an important role in the operation of the mall. In a certain sense, the correct site selection is half of the success of the operator. The location of the store is a long-term investment, which is related to the development of the mall.

The future of development, when the external environment changes, its operating factors can be adjusted accordingly to adapt to the changes in the external environment, and the address is fixed and long-term, and it is difficult to change once it is determined. Therefore, when selecting locations, businesses must have a development perspective, not only studying the current situation, but also accurately predicting the future. The location of shopping malls is an important basis for operators to determine business objectives and formulate business strategies. Different regions have different social environment, geographical environment, population status, traffic conditions, municipal planning and other characteristics, which respectively restrict the source of customers in the store and the store's choice of commodities, prices, and promotional activities. When determining business objectives and formulating business strategies, businesses must consider the characteristics of the area where the mall is located to achieve the implementability of the strategy and the achievability of the objectives.

The biggest difference between shopping malls, especially comprehensive large shopping malls and corporate office buildings, is that shopping malls must be "popular." Therefore, the difference between mall feng shui and office building feng shui is that the office building can choose to be in a place surrounded by mountains and water. Following the water is the natural landscape, but it is impossible for the shopping mall to use the natural mountains and waters as the location criteria (although the city where the shopping mall is located may be surrounded by mountains and water, it does not rule out that there are hills near a certain shopping mall, or Surrounded by rivers), shopping malls must also pursue “mountains and waters”, but the mountains mentioned here refer to buildings and water to roads and other traffic conditions. When accessing the internet

After generations, the information superhighway can also be regarded as water and wealth. In addition, the logistics system of shopping malls is also water and wealth.

So, what factors should be considered when choosing a shopping mall location? The following factors should generally be considered when choosing a shopping mall location.

1. Is it convenient for customers to shop

Satisfying customer needs is the purpose of shopping malls. Therefore, to determine the location of a shopping mall, we must first consider facilitating customers to shop. For this reason, the shopping mall must meet the following conditions:

(1) Convenient transportation

Near the station, there is a concentrated area of ​​passing passengers with a large flow of people. If it is an intersection of several stations, the commercial value of the lot is higher. If the shopping mall opens in this type of area, it can provide customers with convenient shopping conditions. Transportation is the wealth that Feng Shui talks about.

(2) It should be close to places where people gather

Close to crowded places, it is convenient for customers to shop randomly, such as theaters, commercial streets, parks, attractions, entertainment,

Tourist areas, etc., these places can enable customers to enjoy the convenience of shopping, leisure, entertainment, tourism and other services.

The best choice for the opening of the mall. However, this kind of land is a golden place for business, with an inch of gold, high land price, high cost, and strong competition. Therefore, although the commercial efficiency is good, it is not suitable for all shopping malls. Generally, it is only suitable for large-scale integrated shopping malls or specialty stores with distinctive characteristics. Feng Shui pursues mountains surrounded by water, and mountains represent people, so many people will inevitably prosper.

(3) A densely populated area or an area where government agencies and units are concentrated

Due to the high population density and close distances in such areas, it is more convenient for customers to save time and effort for shopping. If the store address is selected in this type of location, it will be more attractive to customers, and it is easy to cultivate loyal consumers. The manifestation of densely populated areas or areas where government agencies are concentrated is that there are many buildings.

(4) People clustered and scattered in accordance with the law and direction of passenger flow

This kind of lot adapts to the customer's living habits and naturally forms a "market", so the number of customers who can enter the mall for shopping is large, and the passenger flow is large.

2. Is it conducive to the development of shopping mall

The ultimate goal of shopping mall site selection is to achieve business success, so we must focus on the following aspects to consider how to facilitate operation.

(1) Increase market share and coverage to facilitate the long-term development of enterprises

When choosing a location for a shopping mall, it is necessary not only to analyze the current market situation; but also to consider whether it is conducive to the expansion of the scale from a long-term perspective, such as conducive to increasing market share and coverage, and expanding the market on the basis of continuous enhancement of its own strength. The area surrounded by mountains and rivers represents the size of the business, which is the market coverage for the shopping mall.

(2) Conducive to the formation of comprehensive service functions and bring out characteristics

The establishment of commercial outlets in different industries has different geographical requirements. When selecting a location for a shopping mall, it is necessary to consider factors such as industry characteristics, consumer psychology, and consumer behavior, and carefully determine the location of the outlet. In particular, large-scale department store shopping malls should comprehensively consider the functions of the area and various commercial services in order to achieve multi-functional and comprehensive facilities, so as to create the characteristics and advantages of the enterprise and establish the image of the enterprise.

(3) Conducive to the reasonable organization of commodity delivery

Shopping mall site selection should not only pay attention to scale, but also pursue economies of scale. The development of modern commerce requires centralized purchase, centralized supply, and unified delivery, which is conducive to reducing procurement costs and transportation costs, and rationally planning transportation routes. Therefore, the location of the shopping mall should be as close as possible to the transportation line, which can save costs, and organize the purchase and supply of goods in time to ensure the normal operation of business activities. Modern Fengshui not only looks at the landscape, but also the road system and information system are manifestations of wealth.

3. Is it conducive to obtaining the greatest economic benefits?

The most important criterion for judging the pros and cons of the location of shopping malls is whether the business can achieve good economic benefits. Therefore, the choice of the geographical location of the outlets must be conducive to the operation in order to ensure the best economic benefits.

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