How to see the feng shui of the store

'

How to see the feng shui of the store

After years of hard work in the workplace, when you have a little savings on hand, have you ever thought about opening a small store with a personality you like and trying the feeling of a small boss? Maybe after a few months of searching, you have determined your investment intentions. So the next step is the location of the store.

There is a story: after a Shanghai investor chose the store on Nanjing Road, in order to decide whether to choose the south or north of the road, he hired someone to measure the flow of people on both sides by picking soybeans before finally deciding on the store. Site selection.

It can be seen how important the location of a store is to determine whether a small store can operate successfully. So, how to find the right store? I hope this article can brighten your eyes and see the feng shui of the store:

Choose a store in the sub-commercial district of the prosperous business district

The prosperous business district has relatively strong popularity, and concentrated consumption has become the first choice for many entrepreneurs. However, in the early days of entrepreneurship, the tens of thousands of monthly rents and expensive transfer fees in the prosperous business district will immediately stretch your funds. In addition, frequent discounts and gift-giving activities in large shopping venues in prosperous business districts will severely impact the flow of people in your small shops. The benefits of choosing a second business district are obvious. First, it saves a lot of store funds, which can be used for store decoration and product organization to upgrade the hardware in the store; secondly, it is not tired of the promotion activities of large shopping malls, and you can freely organize your own Personalized promotion activities; Finally, since the main business district is not too far away, you can share the consumer popularity of the main business district.

Backed by big trees, make a name for themselves

Due to the new opening of a small store, there must be a process of accumulation in terms of popularity and customer source. Many entrepreneurs can't get through this stage, and most of them closed down within a year after opening. If your store is opened next to a well-known store, congratulations, you can share the popularity and popularity accumulated by the old store; if the goods you organize are complementary to the goods of the well-known store, then your small store will have a preliminary Consumer groups (for example, cold drinks and food stalls complement each other, and women’s underwear and beauty salons complement each other).

Grasp your right hand, success is in your hand

The orientation of the store is also very important. If the store is facing south or west, the hot sunshine will help you drive away many customers during the whole half-year summer (indoor pedestrian street is another matter); in the direction of the flow of people, it is best to be on the right hand side of the flow of people. Because of China's traffic rules, most shoppers will walk on the right-hand side of their heading; in many large-scale stores, the items on the right-hand side of the shelf are more expensive than the left-hand side of the import direction.

In addition, the store selection must pay attention to the following points: 1. Eliminate second-hand landlords. When renting a store, try to find the original owner of the store as much as possible to sign; because the store has changed hands in layers, no matter in terms of cost or future contract renewal, there will be greater hidden dangers; 2. Don't be greedy for cheap rent. If the original shop owner offers a rent that is significantly lower than the normal market price, then you have to be careful. Perhaps the property rights of the store or the debt of the store are problematic, and the possibility of demolition in the short term should also be considered; if the above aspects have been verified There is no problem, you are lucky, find a place to have fun; 3. Shen rented a hall shop. The so-called cross store refers to a storefront where the doorway of the storefront reaches directly to the end of the door, forming a passageway; such a storefront is often regarded as a passageway by customers and ignores the goods displayed in the store; in addition, there are too many pedestrians in the past, which not only affects normal The purchase of customers also causes a relatively large interference to the salesperson's introduction of the goods, which affects the business performance; then it is easy to cause the loss of the goods and cause out-of-business losses (except for fast-buy items such as food and accessories);

4. Don't do business around stores where discounts are frequent. If your small store is dealing with more tasteful products, remember not to be adjacent to stores that often discount (some casual clothing stores, women's accessories stores, one-yuan stores, etc.). As the saying goes, people are divided into groups, and the same is true for the consumption atmosphere. Once the climate is formed in the discount store, no matter how good the goods are, it will inevitably be affected.