Does the longer the hair of women mean the better the economy?

Kao of Japan has been conducting regular hair style surveys on the streets of Ginza, Tokyo, etc. since 1987. The company divides the length of hair into short hair (to the chin), medium hair (to the clavicle of the shoulder), medium long hair (to the armpit), long hair (under the armpit), and curled hair, etc., and then counts the composition of various lengths proportion. It then classifies short and medium hair as "shorter hair", and otherwise as "longer hair".

The same model from Shiseido reproduced the makeup styles of 3 different eras. From left to right are the 1950s, the late 1980s to the early 1990s, and current statistics show that as of 1990, the black and straight hair that was popular in the bubble economy era in Japan was dominated by the "longer hair" among women. The proportion exceeds 60%. By 1997, more than half of the "shorter hair" among women in their twenties was the first time.

"Longer hair" once again became mainstream in Japan in 2002. After the Great East Japan Earthquake in 2011 , "shorter hair" made a comeback, but it declined in the spring of 2014. According to the "conclusive conclusion" above, if the economy improves, "longer hair" will continue to increase.

However, Shifen Yijing, a hairstyling researcher at the Kao Hair Care Research Institute in Japan, pointed out that “since 2008, many young women have started to cut their hair short, and the trend after 2010 becomes unpredictable”. The background is that "hair has become a means of expressing oneself, regardless of length, the tendency to change the image by cutting bangs or curling up hair is gradually increasing."

If the forehead is covered with bangs, it will look young, and if the forehead is exposed, it will create a mature feeling. Because bangs can express individuality, it is difficult to see the trend of changing hair length with fashion as in the past. Based on this trend, Kao has launched a styling spray "Cape" to help achieve various shapes of bangs.

On the other hand, Setsuko Suzuki, a senior makeup artist at the Beauty Creation Center at Shiseido, Japan, pointed out, “In the past, as the economy improved, bright lipsticks and thick eyebrows became mainstream.”

It is said that thick eyebrows dominate the period of rapid economic growth in the 1950s and the bubble economy in the 1980s. In contrast, the oil crisis in the 1970s and the bubble economy burst in the second half of the 1990s became thin eyebrows. The big red lipstick that has been popular since 2012 was also very popular in the 1950s and 1980s.

According to Shiseido, the eyebrows began to thicken suddenly since 2013. But unlike the thick eyebrows of the 1950s and 1980s, today’s eyebrows are characterized by "lighter color." Today's eyebrows are not relatively calm colors such as black and dark brown, but are mostly bright brown. Suzuki Setsuko analyzed, "Doesn't the thick but thin eyebrows reflect the idea of'Although I haven't actually felt it, I still expect the economy to improve and hope to become alive'?"

Thick eyebrows seem to continue to be popular in 2015. Hirao Kiyaka of Japan's Kanebo Cosmetics and Beauty Research Institute predicts that "thick eyebrows enhance the three-dimensionality and shorten the distance between the eyes and the eyebrows." "The same trend can be seen in the 1980s. Thick eyebrows make people look smarter and more beautiful." Reds with better hair color, such as bright red, will continue to be sought after, "2015 will present the makeup trend of red lips and thick eyebrows".

In addition to hair and makeup, Japanese cosmetics and daily necessities manufacturers also pay attention to hair color. Among young women, hair dyes have become popular since 1995. Around 2000 is the pinnacle of bright hair. Due to its short history, this tendency has no connection with economic conditions.

According to Hoyu, a large Japanese hair dye company, the proportion of buyers aged 15 to 24 who choose hair dyes that are brighter than light brown increased from 38% in June to November 2013 to 45 in June to November 2014. %. Shiseido’s Setsuko Suzuki explained that “the combination of bright hair color and dark eyebrows gives a more spiritual impression.”

Has the Japanese economy improved? Then please pay attention to the changes in the hair length, color and makeup color of young Japanese women...

Scientific "looks": facial recognition technology may predict life

The US "Washington Post" website published a report entitled "How long will you live?" on the website of the US "Washington Post" on July 2. Imagine that an insurance salesperson came to your home and recorded your weight and blood pressure. Take a snapshot of your face. When information about wrinkles, spots, and sagging parts of the face is input into the computer, you can predict how long you will live.

For a long time, facial recognition technology has been used to search for criminals and guess the appearance of missing children as adults, but soon this technology will serve private individuals. Some scientists are developing a system for lifespan analysis based on the aging rate of the face.

Jay Olshansky, a biostatistician at the University of Illinois in the United States, who put forward this idea, said: “We know that in the process of getting old, some people age faster than others. We also know people who age slowly. The offspring of people tend to live longer than others."

Olshanski said that the research is still in its infancy, but the idea of using facial recognition technology has attracted the interest of insurance company executives, who see the potential of using this technology in determining insurance premiums.

This technology involves using a computer to scan facial photos to record signs of aging. In addition to taking into account all factors affecting life span, such as race, gender, education level, and smoking history, the computer will also analyze the changes in the cheeks, eyes, forehead, mouth, and jawbone of the study subjects. Wrinkles, spots, sagging and other changes related to aging can show the degree of aging compared to other people of the same age and background.

Olshansky has to admit that even though facial aging is related to longevity, there are still some people who do not apply this conventional model. He said that the longest life expectancy in the world has a history of 100 years of smoking, and the president of the United States is often an exception. They are very aging when they are in office, but they usually live longer than the average person.

But he said that for most people, the face is a window to the health of the entire human body. He said: "The face can capture many health risk factors, such as smoking (wrinkles around the mouth), excessive drinking (enlarged nose), exposure to the sun, and stress (brown spots and wrinkles appear early)." At the very least, understanding the analysis results of face aging may attract the attention of participants, and try to extend their lifespan as much as possible by developing good habits.

The female face determines the length of the relationship

A report on the evolutionary determinants of male-female interactions shows that heterosexual men looking for fast-food relationships prefer objects with strong "feminine characteristics" on their faces. The report said that sharp chins or plump cheeks are closely related to women's attractiveness, but also reflect women's health, youth and loyalty and other characteristics.

Female characteristics are related to the large secretion of estrogen, and estrogen is related to successful reproduction. The researchers used photos of European and Japanese women's faces, and then synthesized two versions of each face, one more masculine and the other more feminine. Researchers interviewed hundreds of male volunteer respondents and asked which women they preferred to develop long-term or short-term relationships with.

Researchers have found that male preference and objects with more feminine faces develop fast-food love, and this tendency is especially obvious among "dead meeting" men. The author of the report wrote: "Men who have a fixed partner, considering the cost of being caught, are more picky when looking for a short-term partnership, while the standards for men without a fixed partner are more relaxed, which improves the chances of finding a short-term partner."

The researchers said that when choosing a long-term partner, men "may be more inclined to choose less attractive or feminine women."

Previous studies have found that if the male partners of charming women are not good-looking, these women are more likely to cheat. The report was hosted by Anthony Little at the University of Stirling and Benedict Jones at the University of Glasgow and published in the British Journal of Psychology.

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